AirOps alternatives: a 2026 buyer's guide with every feature compared
Six AirOps alternatives sorted by budget and headcount, with prompt limits, crawler logs, traffic attribution and CMS publishing checked against vendor pages.
AirOps is usually bought by a content team, and its pricing page reads that way. Plans are sized by how much content they produce. Solo is free, with 35,000 tasks a month for content production, one Brand Kit, three Knowledge Bases and basic CMS and SEO integrations. Pro raises that to 100,000 tasks and five Knowledge Bases, adds the full set of CMS, SEO, AEO, social and project integrations, and gives the whole team a login. Around the content engine sits Insights, which AirOps says tracks citations, share of voice, sentiment and competitors across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode, with Google Search Console and GA4 data in the same view. Its agents publish to WordPress, Webflow, Contentful and Sanity, and a person reviews each piece before it goes live.
AirOps's pricing page, captured November 6, 2026.
The friction starts when somebody has to write the purchase request. The page we captured on November 6, 2026 shows no price for Pro, and Enterprise is "Work with us". Solo tracks ChatGPT only and allows one user. Neither self-serve plan says how many prompts it tracks or how often they run. AirOps mentions "AI crawler activity" and "LLM referrals" on its platform page, but not how that data is collected, which bots are covered or which plan includes it, and it brings traffic data in from GA4 without describing a tracking script of its own. Query fan-outs, ChatGPT Shopping tracking, scheduled PDF reports and security certifications are not listed on AirOps's pricing or product pages (checked November 2026).
This guide is for the person who signs the order. It sorts six alternatives by budget and headcount, lists the questions to put to each vendor in writing, and ends with a feature-gap table built from the vendors' own pages. If Promptwatch makes your shortlist, our Promptwatch vs AirOps comparison works through a sample budget and a two-week trial plan.
Quick verdict
Trial Promptwatch first. It keeps a content workflow (AEO articles from Professional, an automated Content Agent from Business, publishing to WordPress, Webflow and Framer) and adds the measurement AirOps leaves vague: IP-verified AI crawler logs, its own tracking of AI-referred visits and conversions, and a listed price on every self-serve plan. AthenaHQ suits teams that want a weekly action list and a free tier with five engines. Goodie AI fits brands that want claim checking and a strategist on the account. Writesonic GEO is the closest content-first match if three engines are enough. Scrunch AI suits one brand in one country that wants bot traffic on a $250 plan, and the Semrush AI Toolkit makes sense for teams already paying for Semrush.
AirOps alternatives compared
| Tool | Best for | Starting price | What it doesn't list |
|---|---|---|---|
| Promptwatch | Teams that publish for AI search and need to prove what worked | Essential $95/mo, 7-day free trial | Crawler logs and AEO articles need Professional ($245); the Content Agent, Ads Radar and hourly tracking need Business ($579) |
| AthenaHQ | Teams that work an action list every week | Free Essential; Starter $295/mo | Crawler logs, fan-outs and MCP not listed; API is a paid add-on on Starter; autonomous content agents on Enterprise |
| Goodie AI | Brands that want claim checking and a strategist | Core $295/mo, 7-day free trial | CMS publishing, fan-outs and ads tracking not listed; Claude on Enterprise only |
| Writesonic GEO | Content-first teams happy with three engines | Starter $79/mo billed annually | Perplexity, AI Mode and Claude on Enterprise only; 1 to 3 seats; personas not listed |
| Scrunch AI | One brand in one country with bot traffic on the entry plan | Core $250/mo, 7-day free trial | CMS publishing and AI-referred conversions not listed; Claude, Gemini and AI Mode on Enterprise |
| Semrush AI Toolkit | Teams that already run SEO in Semrush | Base $99/mo per domain, billed annually | Fan-outs and personas not listed; log analysis and conversion data on Enterprise AIO only |
| AirOps (reference) | Content teams that want programmable agents | Solo free; Pro price not shown | Prompt allowance, tracking frequency, fan-outs, Shopping and security certifications not listed |
Prices and limits come from each vendor's pricing page captured on November 6, 2026 and from product pages fetched on November 8, 2026. Semrush's Base price is from its AI pricing page in US dollars. "Not listed" means we did not find it on the vendor's pricing or product pages, not that the vendor has confirmed it is missing.
Start with the budget band and the headcount
Three budget bands cover most AirOps buyers. The free band holds AirOps Solo, AthenaHQ Essential (300 credits across five engines, unlimited users) and Semrush's $0 plan, which lists AI visibility features. They are fine for a look around. None of them will run a program for a team, and Solo in particular is ChatGPT-only with a single login.
The band between $79 and $300 a month is where the real comparison happens: Writesonic Starter and Basic ($79 and $199, billed annually), Promptwatch Essential and Professional ($95 and $245), Semrush Base ($99, billed annually), Scrunch Core ($250), and AthenaHQ Starter and Goodie Core (both $295). AirOps Pro may belong here or well above it. Its pricing page doesn't say, so you can't place it until sales sends a quote. Above $500 sit Promptwatch Business ($579), Goodie Pro ($999) and the enterprise contracts.
Headcount matters more for a content team than for an SEO lead working alone, because writers, editors, reviewers and the person who approves the budget all want a login. AirOps Pro has unlimited seats, and so do Promptwatch (every paid plan), AthenaHQ and Goodie. Scrunch Core includes five user licenses. Writesonic includes one, two or three users depending on plan, with extra users at $50 a month each. Semrush sells additional users from €43 a month.
1. Promptwatch: the content workflow plus the evidence behind it
Promptwatch brand plans are Essential at $95 a month (1 project, 50 prompts, 6,000 responses), Professional at $245 (2 projects, 150 prompts, 18,000 responses) and Business at $579 (5 projects, 350 prompts, 42,000 responses). Every paid plan has unlimited seats, a 7-day free trial on monthly billing, and can track any of the supported engines. Agencies get separate plans from $199 a month with unlimited projects and prompts.
For an AirOps buyer, the content side carries over. Professional includes 5 AEO articles a month, with more available as an add-on, plus a Knowledge Base. Business includes 10 and adds the automated Content Agent, which plans, writes and publishes against visibility gaps on a schedule, with a review inbox or a fully automated mode. Content Refresh suggests diff-style updates to existing pages. Publishing to WordPress, Webflow and Framer works as a draft or live, and Promptwatch then follows each document from draft to live URL and on through crawls, citations and AI traffic.
The measurement side is where Promptwatch closes AirOps's gaps. Agent Analytics, from Professional, logs AI crawler visits that are IP-verified against each operator's published ranges, so a spoofed user agent doesn't count, and shows a citation rate per page. Visitor Analytics, on every plan, records AI-referred visits and conversions through its own script, a GTM template or the WordPress plugin. Search Insights sets Google Search Console and Bing Webmaster data next to AI crawls and citations on every brand plan.
Promptwatch 360 Dashboard Search insights, from the Promptwatch changelog. Example project data.
Prompt Volumes, query fan-outs, personas, Page Tracker, Brand Narrative and Reddit, YouTube, LinkedIn and Instagram citation reports are part of the platform. Fact Check, state and city tracking, coordinate targeting, tracking every 12, 6 or 1 hours, ChatGPT Shopping and Ads Radar start on Business.
The weak spots are real. Essential has no crawler logs and no AEO articles, so a content team should budget for Professional at least. There is no free plan to sit on the way AirOps Solo allows. AirOps's agent system is more programmable, with subagents, triggers and memory across runs, and Contentful and Sanity are not on Promptwatch's CMS list. Promptwatch finds offsite mention opportunities and tracks ads in AI answers, but it doesn't run outreach or ad campaigns for you.
2. AthenaHQ: an action list and a free tier
AthenaHQ Essential is free with 300 credits across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, unlimited users and the Ask Athena agent. Starter is $295 a month for 3,600 credits, where one credit is one AI response, across 11 models, with unlimited topics and prompts inside that cap. Starter adds a content optimization agent and on-page and off-page actions.
AthenaHQ's pricing page, captured November 6, 2026.
For a team leaving AirOps, content is the step down. AthenaHQ's autonomous content agents (the Athena Citation Engine) sit on Enterprise. The Shopify integration can publish content, and Webflow and Framer integrations are listed, but WordPress is not. Starter is country-level with a single region and language. Crawler logs, query fan-outs and an MCP server are not listed, and API access is a paid add-on on Starter, priced on request. AthenaHQ does list SOC 2 Type 2, where AirOps lists no certification at all.
3. Goodie AI: claim checking with a strategist
Goodie AI Core is $295 a month for five models (ChatGPT, AI Overview, Perplexity, AI Mode and Copilot), 110 prompts, one brand, two countries and two languages, tracked daily. It includes 50 optimization actions a month, a read-only MCP server, unlimited seats with AEO strategist support and a 7-day free trial. Pro at $999 adds Gemini, Alexa and Walmart Sparky, plus SKU-level shopping visibility.
Goodie's AI Agent Analytics page, captured November 8, 2026.
Goodie covers more of the measurement loop than AirOps documents. AI Agent Analytics tracks named AI bots through access logs and flags blocks and errors, AI traffic analytics reports AI-referred sessions and conversions, and Search Console and Bing Webmaster Tools appear in every plan column. Brand Command checks AI answers against brand facts your team approves. Content Studio writes and optimizes pages, but no CMS publishing step is described, which is a real loss for a team used to AirOps pushing drafts into WordPress. Our capture of the comparison table lost its check marks, so ask which plan Brand Command and Agent Analytics are on.
4. Writesonic GEO: content volume at the lowest entry price
Writesonic GEO is the nearest content-first match. Starter is $79 a month billed annually with 50 prompts, 15 AI articles and 10 site audits, Basic is $199 with 25 articles, and Growth is $399 with 50. Ads monitoring for ChatGPT, AI Overviews and AI Mode is on every brand plan, and like AirOps it lists Sanity and Contentful next to WordPress.
The limits are engines and logins. Every self-serve plan tracks ChatGPT, Gemini and Google AI Overviews only. Perplexity, AI Mode, Claude and Copilot are Enterprise, and seats run one, two or three. AI Agent Analytics logs AI crawlers server side with error tracking, but Writesonic doesn't publish which plan includes it. Our Promptwatch vs Writesonic GEO comparison goes through those plans in detail.
5. Scrunch AI: bot traffic on the entry plan
Scrunch AI Core is $250 a month for 125 unique prompts and 5,000 responses on four LLMs (ChatGPT, Perplexity, Google AI Overviews and Copilot), with five user licenses and a 7-day free trial. Core includes AI agent and bot traffic split into training, indexing and retrieval bots, one persona, limited query fan-out and basic content generation. Claude, Gemini, Meta AI, AI Mode and Grok are Enterprise only, as are the MCP server, the API and Looker Studio. AI-referred conversions, Search Console data and CMS publishing are not listed, so Scrunch replaces AirOps's Insights more than its content engine.
6. Semrush AI Toolkit: AI data next to SEO data
The Semrush AI Toolkit Base plan is $99 a month per domain, billed annually, for 25 prompts tracked daily on ChatGPT, Google AI, Gemini and Perplexity, plus 300 AI visibility reports a day for any domain and an AI-readiness site audit. Semrush cites 28B+ keywords and 43T+ backlinks, which no dedicated AI tracker here matches. The AI Article Generator sits in a separate Content Toolkit, so content and tracking are two purchases. Fan-outs and personas are not listed, and log file analysis and GA4 conversion data appear only on the Enterprise AIO page.
Feature-gap table
| Capability | Promptwatch | AirOps | AthenaHQ | Goodie AI | Writesonic GEO |
|---|---|---|---|---|---|
| Prompt allowance on the pricing page | Yes: 50 prompts, 6,000 responses on Essential | Not listed | 3,600 credits on Starter | 110 prompts on Core | 50 prompts on Starter |
| Tracking frequency stated | Daily; every 12, 6 or 1 hours on Business | Not listed | Not listed | Daily | Daily |
| Query fan-outs | Yes | Not listed | Not listed | Not listed | Yes, plan not stated |
| State, city and coordinate targeting | Yes, Business | Partial (regions, granularity not stated) | Not listed | Not listed | Not listed |
| Reddit, YouTube, LinkedIn, Instagram citation reports | Yes | Partial (Reddit threads, creator mentions) | Not listed | Not listed | Enterprise only |
| Track a competitor's URL | Yes, Page Tracker | Partial (own pages) | Not listed | Partial (own pages) | Enterprise only |
| AI crawler logs | Yes, Professional | Partial (collection not described) | Not listed | Yes, tier not legible | Yes, plan not readable |
| IP verification and crawl-to-citation rate | Yes | Not listed | Not listed | Partial (errors and blocks) | Partial (error tracking) |
| AI-referred visits and conversions | Yes, own script, every plan | Partial (via GA4) | Partial (via GA4) | Yes | Yes, plan not stated |
| Fact checking AI answers against your pages | Yes, Business | Partial (scores own drafts) | Enterprise only | Yes, tier not legible | Enterprise only |
| ChatGPT Shopping tracking | Yes, Business | Not listed | Partial | Yes, Pro | Enterprise only |
| Tracking ads in AI answers | Yes, Business | Partial (runs your own campaigns) | Not listed | Not listed | Yes, every plan |
| Scheduled PDF reports | Yes, every brand plan | Not listed | Partial (CSV export) | Not listed | Partial (PDF export) |
| Security certification | ISO/IEC 27001 | Not listed | SOC 2 Type 2 | SOC 2 (Enterprise card) | SOC 2 Type II, HIPAA |
Values come from each vendor's pricing and product pages as checked in November 2026.
Which rows matter depends on who signs. A content lead who reports to a CMO needs the traffic row, because "AI referrals up" means little without conversions, and Promptwatch counts those with its own script rather than reading them out of GA4. An SEO lead who has to explain why a refreshed page still isn't cited needs the crawler rows. Only Promptwatch lists IP verification with a citation rate per page, and that is what separates "the bots never read it" from "they read it and chose someone else". Finance cares most about the first two rows: a plan with no stated prompt allowance or frequency can't be compared on cost per tracked answer. Retail and local brands should read the Shopping and location rows before anything else.
Questions to ask AirOps, and every other vendor, in writing
- What does the plan we would buy cost per month, and what is the billing unit? On AirOps that unit is tasks, so ask how many tasks one article and one refresh use.
- How many prompts does that plan track, on which engines, and how often? AirOps names six of its "10+" engines.
- How is AI crawler data collected, which bots does it cover, and is each bot checked against the operator's IP ranges?
- Are AI-referred conversions counted by your tool or borrowed from GA4?
- Which parts of the offer are self-serve software and which are delivered by your services team? AirOps describes outreach, AI ads and community work as platform plus AirOps Services.
- Which security certifications and SSO options come with the plan?
Who should pick which
- You publish for AI search and need to show what each page earned in crawls, citations and conversions: Promptwatch, on Professional for crawler logs or Business for the automated Content Agent.
- You want a weekly action list and a free tier to start on: AthenaHQ.
- You want claim checking and a strategist, and you can publish by hand: Goodie AI.
- You want the most bundled articles at the lowest price and three engines are enough: Writesonic GEO.
- You run one brand in one country and mostly want bot traffic: Scrunch AI Core.
- Your SEO team already lives in Semrush: the AI Toolkit Base plan.
- Stay on AirOps if your bottleneck is content throughput across Contentful or Sanity, you want programmable agents with triggers, you plan to buy AirOps Services for outreach and ads, and GA4-level traffic data is enough for your reporting.
Our recommendation
The question that sends a content team shopping is usually a simple one from the CMO: what did all that publishing produce? Promptwatch answers it inside one project. Agent Analytics shows whether GPTBot or ClaudeBot reached each new page and how often that crawl turned into a citation, and Visitor Analytics shows which AI answers sent visitors who converted. Start the 7-day free trial on Professional, load the prompts behind your AirOps content plan, connect crawler logs on the first day, and keep AirOps Solo running next to it for the week.
FAQ
Is there a free alternative to AirOps Solo?
AthenaHQ Essential is free with 300 credits across five engines and unlimited users, and Semrush has a $0 plan that lists AI visibility features. Promptwatch has no free plan. Its free starting points are the 7-day trial and the free AI Visibility Report.
Which AirOps alternatives publish to a CMS?
Promptwatch publishes to WordPress, Webflow and Framer, and automates it with the Content Agent on Business. Writesonic lists WordPress, Sanity and Contentful. AthenaHQ publishes through Shopify. Goodie and Scrunch don't describe a publishing step.
Does AirOps have AI crawler logs?
Its platform page lists "AI crawler activity" as part of measurement, but it doesn't say how the data is collected, which bots are covered or which plan includes it. Promptwatch, Goodie, Writesonic and Scrunch all document crawler data, and Promptwatch is the one that lists IP verification and a crawl-to-citation rate.
Can I keep AirOps for content and add a tracker?
You can. The cost is two invoices and two sets of data that don't share a project. If you go that way, pick a tracker with its own crawler logs and conversion tracking, since those are the parts AirOps documents least.