Promptwatch vs Wellows vs Profound vs Evertune 2026: Four GEO Software Buys Compared
A self-serve platform, a citation workflow, an enterprise marketing-agent suite and a research-grade measurement program. How Promptwatch, Wellows, Profound and Evertune rank for GEO software buyers, with published prices only.
These four rarely end up on the same shortlist by design. They end up there because a buyer typed "best GEO software" and got four very different products back. One is a full self-serve platform, one is a focused citation workflow, one is an enterprise marketing-agent suite, and one is closer to a brand research panel than a dashboard. Comparing them feature by feature misses the point. The useful question is what job each one does and what it costs to find out.
Our ranking
- Promptwatch: the most complete platform of the four, with published prices and a free plan. It's the one most teams should trial first.
- Wellows: the cheapest serious option, strong on citations and outreach, narrower on engines and diagnostics.
- Profound: a large enterprise vendor now sold as an AI marketer. Powerful, sales-led, and broader than AI search.
- Evertune: rigorous brand perception measurement for large budgets, with no published prices.
Promptwatch facts come from promptwatch.com/llms.txt (checked 21 October 2026). Wellows facts were read on wellows.com on 25 October 2026. Profound and Evertune come from their directory listings, read on 24 October 2026.
The four at a glance
| Promptwatch | Wellows | Profound | Evertune | |
|---|---|---|---|---|
| Published entry | Free Explore; Essential $95/mo | Basic $29/mo (1,800 answers) | Free 7-day trial | None |
| Paid range shown | $95 to $579/mo (brands), $199 to $799/mo (agencies) | $29 to $497/mo | Enterprise custom | Custom; ~$800/mo Pro reported, unconfirmed |
| Engines | 11 incl. Claude, Copilot, Grok, AI Overviews, AI Mode | 5, no Claude or Copilot | Up to 9 on Enterprise | 11 models |
| AI crawler logs | Agent Analytics from Professional | Not published | Not on our listing | Not on our listing |
| Conversion tracking | Visitor analytics on paid plans | Not published | Not on our listing | Not on our listing |
| Content to CMS | Content Agent on Business, review inbox | KIVA drafts to WordPress for editing | Content agents, CMS step not on our listing | Content creation agent, CMS step not on our listing |
| Self-serve | Yes | Yes | Trial only | No |
1. Promptwatch: the full stack, priced in public
Promptwatch tracks prompts with search volumes, difficulty scores and query fan-outs across ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, Google AI Overviews and AI Mode, monitored through the real interfaces. Citation analytics go to page and domain level, with Reddit, YouTube and offsite mentions broken out, and citation trends show how sources shift over time. What sets it apart from the other three is the layer below the answer. Agent Analytics reads AI crawler logs from your CDN and maps crawl to citation. Visitor analytics ties AI-referred sessions to conversions. On Business ($579 a month) the Content Agent writes and publishes to Webflow, Framer or WordPress through a review inbox.
Weak spot: the paid floor is higher than Wellows, and crawler logs need Professional at $245 or any agency plan.
2. Wellows: citations you can act on, for little money
Wellows reads the cited pages behind ChatGPT, Google AI Overviews, AI Mode, Perplexity and Gemini answers. It splits explicit citations (your own page) from implicit ones (a third-party page that mentions you) and labels each cited page by sentiment. Cited pages that never mention you become outreach targets with contact emails. KIVA drafts content from your Search Console data. Every plan has unlimited projects, prompts and seats and all five engines, so plans differ only in the size of the answer balance.
Weak spot: no Claude or Copilot, no published crawler logs or conversion tracking, and when the balance runs dry, collection pauses until the billing date.
3. Profound: an enterprise program more than a tracker
Profound started as an AI answer tracker and now leads with agents for research, content, reporting and workflows. Its pricing page answers "Is Profound only for AI search?" with a no. The public page shows a free 7-day trial (50 prompts a day on ChatGPT, Gemini and Google AI Overviews, with a fixed prompt set) and a custom Enterprise plan covering up to nine engines, SSO and SOC 2. It also mentions an Agency Growth plan with 400 credits per client workspace, without a price. An earlier read of the vendor put Enterprise around $40k a year. Its Prompt Volumes dataset of query demand is a genuine asset.
Weak spot: everything beyond the trial is a sales conversation, and our listing records reviewer reports of citation counts that differ from manual checks.
4. Evertune: market research for AI answers
Evertune samples each prompt up to 100 times per model and benchmarks brands across 11 models, tied to EverPanel, a panel of more than 150 million user prompts. That sampling depth gives brand and insights teams numbers they can defend in a boardroom. Agents cover prompt research, insights, content creation, site audits and ChatGPT ad campaigns built from the visibility data.
Weak spot: no published prices, demo-led sales, and a reported Pro figure of about $800 a month that our listing could not confirm on the vendor site.
How the money really compares
Only two of these let you see a price before you speak to anyone, and the gap between them is smaller than the entry prices suggest. Wellows Growth is $249 for 18,000 answers across unlimited projects. Promptwatch Professional is $245 for 18,000 responses across two projects, with 25M crawler logs included. For agencies, Wellows Scale is $497 for 36,000 answers, against Promptwatch Agency Growth at $399 for 25,000 and Agency Scale at $799 for 65,000. The units are close but not identical, so treat this as rough. Wellows buys monitoring volume more cheaply at the lower and middle tiers. What the Promptwatch price adds is crawler logs, visitor analytics, six more engines and prompt volumes.
Profound and Evertune don't publish enough to compare on price. Budget from a quote, and get engine coverage and sample sizes in writing.
Who should pick which
- A brand or agency that wants one tool and a fast start: Promptwatch.
- A small agency doing digital PR on a tight budget, whose clients don't need Claude or Copilot: Wellows.
- An enterprise marketing team buying an agent program across channels, with an owner for it: Profound.
- A brand insights team that needs statistically defensible perception data: Evertune, alongside an operational tool.
Why Promptwatch comes first
Each of the other three answers part of the question. Wellows tells you which citations you're missing and who to email. Profound gives a large team agents and a demand dataset. Evertune tells you what the models believe about your brand. Promptwatch is the only one that also shows whether AI crawlers can reach the page, which citation followed, and whether the visit converted, and then publishes the fix through the Content Agent. Its 4.7/5 rating on G2 and the published price list make it the easiest of the four to verify yourself. Start on the free Explore plan at promptwatch.com, then move up to Professional when you want the crawler logs.