Semrush AI Visibility Toolkit: Local Search Tracking and GEO (2026)
What Semrush's AI Visibility Toolkit, Local Toolkit and Semrush One each do for local AI search, what one or five locations cost, and when Promptwatch fits better.
Semrush sells three products a local business might consider for AI search, and they do different jobs. The AI Visibility Toolkit measures what AI engines say about your brand. The Local Toolkit manages your Google Business Profile and tracks Google Maps rankings. Semrush One bundles the SEO suite with AI visibility.
So can Semrush track local AI answers in 2026? Partly. It can tie a weekly brand report to a city. Its daily prompt tracking takes a location per campaign, but Semrush doesn't document whether that location can be a city.
We read Semrush's llms.txt, the knowledge base articles on the AI Visibility Toolkit, Prompt Tracking, Map Rank Tracker and Local Toolkit pricing, and the AI and Local pricing pages on 5 November 2026. Everything below comes from those pages, and where they're silent we say so.
Three Semrush products, three jobs
AI Visibility Toolkit
This is what most people mean by "Semrush AI". In our directory it still sits under its old name, Semrush AI Toolkit. The knowledge base lists it at $99 a month, and the pricing page shows "$99/mo per domain, billed annually". There is no free trial.
The base plan includes one project, one domain for Brand Performance and 25 prompts in Prompt Tracking. You also get 300 daily queries in the AI Analysis reports, 1,000 daily in Prompt Research, AI Search checks in Site Audit for up to 100 pages, and 10 CSV exports a day.
The reports break down like this. Visibility Overview gives an AI Visibility Score worldwide or for 42 listed countries. Competitor Research and Prompt Research (volume, difficulty, intent) help you decide what to track. Brand Performance covers share of voice, sentiment, narratives and recommendations, refreshed weekly. Prompt Tracking runs your chosen prompts daily, and the AI Search Site Audit flags AI crawler blockers.
Local Toolkit
This is a separate product built for Google Search and Maps. Local Base is $30 and Local Pro $60 per location per month. The pricing page labels both as billed annually, while the knowledge base simply says "monthly per location". Business is custom.
It includes the GBP AI Agent, which automates Google Business Profile posts, review auto-replies, photo posting and the business description. It also includes Map Rank Tracker, a geo-grid for Google Maps rankings: 375 credits a month on Base, 1,225 on Pro, one credit per pin per keyword, up to 100 keywords per campaign. Credits reset monthly and don't roll over. Pro adds Listing Management and review management.
None of the Local Toolkit pages we read describe tracking AI answers. The geo-grid measures Google Maps only.
Semrush One
Semrush One bundles the SEO toolkit with AI visibility, with 50 prompts on Starter, 100 on Pro+ and 200 on Advanced. We didn't read Semrush One prices, so we don't quote any. If you already pay for a Semrush SEO plan, ask Semrush whether moving to One costs less than adding the toolkit on top.
What "local" means inside the AI Visibility Toolkit
Two reports carry a location, and they behave differently.
Brand Performance is tied to one location and one language, picked at setup. Semrush offers 68,000+ options "ranging from countries, states, regions, and cities, to global coverage". You can point it at a city. Each extra location is $99 a month, and the report updates weekly.
Prompt Tracking asks for a location and language per campaign. The knowledge base lists coverage as 220+ countries and territories and doesn't say whether a campaign can target a city. We wouldn't plan a city program around it until Semrush confirms that.
A few more limits matter for local work. Prompt Tracking results are desktop only. Each campaign runs one engine: ChatGPT Search, Google AI Mode or Gemini. Semrush's own blog says tracking the same prompts on two engines counts them twice against your limit, and that Claude and Perplexity aren't supported in Prompt Tracking. Topic volume exists in 15 countries. The report shows AI Visibility, Mentions, Owned Sources, Topic Volume and Average Position, but Share of Voice and Estimated Traffic aren't available there.
On the plus side, you can tag prompts by location and group them into AI topics, and AI campaigns sit next to Google, Bing and Baidu tracking in Devices & Locations.
Local capabilities side by side
| Capability | AI Visibility Toolkit | Local Toolkit | Promptwatch |
|---|---|---|---|
| AI answers tied to a city | Brand Performance, weekly, one location included ($99 per extra) | Not described | City and state monitors on Business, agency plans and Enterprise |
| Daily prompt tracking by location | Location per campaign, 220+ countries and territories; city not documented | Not described | Daily; country on every paid plan, city from Business and on agency plans |
| Exact coordinates for AI answers | Not described | Map pins, Google Maps only | Pin a monitor with a 20 m to 5 km radius (Business, Agency Scale, Enterprise) |
| AI engines | ChatGPT Search, Google AI Mode, Gemini; one per campaign | None | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Alexa, Meta AI, plus API models |
| Google Maps rank tracking | No | Map Rank Tracker geo-grid | No |
| GBP automation | No | GBP AI Agent | No |
| AI crawler data | Site Audit blocker checks, up to 100 pages | No | IP-verified crawler logs from Professional |
| AI-referred visits and conversions | Not described | Not described | Visitor analytics on every paid plan |
Sources: Semrush pages read 5 November 2026; Promptwatch llms.txt and ai-agent-instructions, updated 3 November 2026.
What it costs for one and five locations
Our assumptions: list prices as read, one user, one domain. Semrush labels the toolkit and the Local Toolkit prices as billed annually, so monthly billing may differ. We assume every Prompt Tracking campaign draws on the same prompt allowance, which is how Semrush says a second engine works. Semrush One isn't costed.
| Setup | One location | Five locations |
|---|---|---|
| AI Visibility Toolkit only | $99 | $495 ($99 plus four extra Brand Performance locations) |
| Toolkit plus Local Base | $129 | $645 |
| Toolkit plus Local Pro | $159 | $795 |
Prompts can push those totals up. Ten prompts per location across five campaigns on one engine is 50 prompts, so you'd buy one 50-prompt pack at $60. Run the same set on a second engine and you're at 100 prompts, which takes two packs. Each extra user is another $99.
For reference, Promptwatch Business is $579 a month with city and state monitors, coordinate targeting, 350 prompts and 42,000 responses. Ten prompts on three engines, daily, for five locations comes to about 4,500 responses a month, assuming each location's monitor counts separately. Agencies get city and state on every agency plan from Kick-off at $199, though coordinates are on Scale ($799) only. Promptwatch doesn't track Google Maps rankings, so a Maps grid still needs a Maps tool.
When Semrush is enough
Say your team lives in Semrush, the owner mostly watches Maps rankings, and AI is a light check. Then the Local Toolkit plus the AI Visibility Toolkit is a fair buy. Point Brand Performance at your main city and you get a weekly read on how AI engines describe you there, while the GBP AI Agent keeps the profile active. One login, one invoice.
When Promptwatch is the better choice
The gap opens once local AI answers become something you report on every week. Promptwatch runs daily monitors per city or per pinned point, and ChatGPT, Google AI Overviews and Google AI Mode answer as if asked from that point. One monitor can cover several engines instead of one per campaign.
It also follows the answer back to your site. Agent Analytics shows which AI crawlers fetched the location page. Citation Trends sorts the sources behind each answer, with a Directory type for listing and review sites. Visitor analytics counts AI-referred visits and conversions. On Business, the Content Agent can write a page for a gap and publish it to WordPress, Webflow or Framer.
For setup detail, read our guides to pinning a monitor to exact coordinates and tools that track prompts by city or state.
Our recommendation
Keep Semrush's Local Toolkit if Maps rankings and profile upkeep are the job. For local AI visibility, evaluate Promptwatch first, because a daily city or coordinate monitor with crawler logs and conversions behind it goes much further than one weekly city report. Business and every agency plan come with a 7-day free trial on monthly billing, long enough to run your own locations next to Semrush before you decide.